Competitive Marketplace Research
Why is this important?
Competitive marketplace research helps you keep up with the other marketplaces in your vertical by analyzing their business strategies, market share, and most importantly what makes your business different. Competitive research looks into what the competition does well, and how we can do better. Marketplace Studio hosts a team of specialists that know how to look and find all of this data for you. This takes SEO rankings, feature comparison, SWOT analysis, target market research, and social media analysis into consideration.
Find out what's working well, and what's not so good. Ask yourself where you want to go, how you might get there – and what might get in your way. These are big issues, and you'll need a powerful but simple technique to help you: SWOT Analysis.
Top 3 Competitor Profiles
Allow yourself to compare to your competition's mission, objectives, target personas, size, and other differentiators.
Product Offering Analysis
Find out what is separating you from the pack with a detailed review of your Product Offering compared to others.