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Darren Cody

Marketplace Funnel Case Study

This was providing more and more proof that Design Thinking was an absolute necessity for future Product Discovery & Development.

Darren Cody

Helping Non-Technical Founders Build Marketplaces

Being a solo-Founder is hard, let alone being non-technical when you plan on building a technology business and then factoring...

Darren Cody

The "Surfing Effect" In Your Marketplace

It ties back into "Surfing" & "Cross-Pollination" because the goal of the Discovery workflow is to, well, discover new products or services.

Darren Cody

Giving Your Marketplace Vendors Tools To Sell

The big problem we found was one for our "Primary Persona - Tier 3" who would have 3+ items posted on our platform as well as our...

Nautical Commerce

Unbundling of Marketplaces Is Redefining e-Commerce

Only recently have purpose-built multi-vendor marketplace platforms like Nautical Commerce surfaced.

Darren Cody

How VendorTree Is Changing The World For Event Planners

Our Lead Marketplace Designer, Paige C, transforms the subtle ideas that we discussed into something that is simply beautiful.

Darren Cody

Removing Your Ego From Product Development

The primary purpose of removing your ego when creating a marketplace is to ensure you become more compassionate and empathetic to your users

Darren Cody

How To Create A Marketplace Business Plan

Q: How Do I Create A Business Plan For My Marketplace? A: Don't use a one-dimensional plan for regular businesses. Our team has come...

Darren Cody

Tips For Non-Technical Founders Starting a Marketplace

In this article, we'll be exploring the importance of storytelling in product development, and how it can help you create a marketplace.

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