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From MVP to Momentum: Go-To-Market Strategies for Marketplace Founders
Launching a marketplace MVP requires more than a product — it demands a focused go-to-market plan. Learn how to use cold outreach, community seeding, partnerships, and referrals to build early traction, and how Marketplace Studio’s GTM programs help founders go from idea to scalable growth.
Darren Cody
Oct 146 min read
The Sharetribe SEO Playbook: From Setup to AI Search
This complete SEO playbook for Sharetribe marketplaces shows you how to boost visibility, traffic, and conversions. Using SkillHive as a case study, we cover sitemaps, Google Search Console, URL structures, category/location pages, AI search readiness, and more — with actionable tips for founders and developers.
Darren Cody
Aug 2522 min read
AI Builders vs Traditional Development: A Marketplace Showdown
Should you build your marketplace with an AI Builder or hire a dev team? In this post, I break down the strengths, gaps, and use cases of each path—using my own startup, Conduit Recovery, as the benchmark. From cost and time to scalability and trust systems, here’s what actually matters in 2025.
Darren Cody
Jul 306 min read
Zero To Match: We're Launching a Podcast for Early Marketplace Founders
Most startup podcasts feature founders after they’ve made it. We’re flipping the script. Zero to Match interviews marketplace founders still in the messy middle — and we’re looking for 5 early guests.
Darren Cody
Jul 62 min read
The Non-Technical Founder’s Guide to Building a Peer-to-Peer Marketplace
Thinking of launching an Airbnb for your niche or a marketplace like Poshmark, Upwork, or Skillshare? This beginner-friendly guide walks non-technical founders through the key steps to build a peer-to-peer (P2P) marketplace—no coding required.
Darren Cody
Jun 2926 min read
15 Essential Books for Marketplace Founders: Part 2
Discover 15 advanced books every marketplace founder should read. This Part 2 list dives into platform strategy, team leadership, growth marketing, data, and long-term success — tailored for non-technical, first-time founders ready to scale.
Darren Cody
May 1333 min read
A Practical Non-Technical Guide to AI in Marketplaces
Unlock the potential of AI for your marketplace through real-life examples, actionable implementation steps, and insights into future trends.
Darren Cody
May 83 min read
Starting, Developing, and Scaling an Online Marketplace: FAQ
Discover clear, easy-to-understand answers to the top questions on starting, building, and scaling your online marketplace.
Darren Cody
Apr 849 min read
AI + SEO Strategies for Marketplaces: A Non-Technical Founder’s Guide
Discover how non-technical marketplace founders can leverage AI and SEO to grow organically. Learn from Airbnb's success...
Darren Cody
Apr 813 min read
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