Marketplace Studio has a team of experienced professionals to build your custom marketplace.
If Your Marketplace Was a Human, Who Are They?
Jargon Term:
Brand Persona: The personality or set of characteristics associated with your brand, shaping how it communicates and interacts with customers.
Tone of Voice: The specific way your brand communicates, ranging from formal to casual or playful.
Why Is This Important?
How Do I Do This?
Defining your marketplace’s personality is essential for branding and user experience. Treating your marketplace like a human helps you create a consistent tone, voice, and messaging, allowing users to better connect with your platform.
Think of your marketplace as a character with specific traits, tone, and style. Define whether it’s authoritative, friendly, playful, or professional. This humanization will help guide your branding, communication, and interactions with users, making your platform more relatable.
Things to Note
Think of your marketplace as a character with specific traits, tone, and style. Define whether it’s authoritative, friendly, playful, or professional. This humanization will help guide your branding, communication, and interactions with users, making your platform more relatable.
