A set of tools and protocols that allows different software applications to communicate with each other. In marketplaces, APIs are often used to connect third-party services like payment gateways or shipping providers.

A marketplace model where businesses sell products or services directly to consumers, like Amazon or other online retail stores.

A marketplace model where consumers trade products or services directly with each other, often seen in platforms like eBay.

A fee charged by the marketplace to sellers, typically as a percentage of each transaction made on the platform.

The process of removing intermediaries in a supply chain, allowing buyers and sellers to interact directly.

A third-party financial arrangement where funds are temporarily held until the transaction terms are met, often used to ensure both buyers and sellers meet their obligations.

A process used by businesses to verify the identity of their clients, typically involving identity verification, document collection, and background checks.

A service model where providers offer tools and infrastructure to help businesses quickly launch and operate their marketplaces.

The phenomenon where the value of a marketplace increases as more users join, creating a virtuous cycle of growth.

The process of transferring funds from the marketplace to the seller after a transaction has been completed.

The process of optimizing a marketplace’s content and structure to improve its visibility in search engine results.

A formal agreement between a service provider and a customer outlining the expected level of service, responsibilities, and guarantees.

Policies and technologies implemented by marketplaces to protect users, ensure secure transactions, and maintain platform integrity.

The overall experience a user has when interacting with a marketplace, including the ease of navigation, design, and functionality.

Another term for a seller, especially in the context of a marketplace that offers goods or services.

A process used to resolve disputes between buyers and sellers in a marketplace, often handled by a third party to ensure fairness.

The individual or entity that purchases products or services on a marketplace.

A reversal of a payment made by a buyer, typically initiated by the buyer’s bank or credit card company due to fraud or dissatisfaction with the purchase.

The percentage of visitors to a marketplace who take a desired action, such as making a purchase or signing up.

A fulfillment method where a marketplace doesn’t hold stock but forwards orders to a third-party supplier, who then ships the product directly to the customer.

A pricing strategy that offers basic services for free while charging for advanced or additional features.

The measure of activity in a marketplace, indicating the ease with which buyers and sellers can find matches and complete transactions.

The simplest version of a product that can be released to market, with just enough features to satisfy early adopters and gather feedback for future development.

A marketplace where individuals can trade products or services directly with each other without intermediaries.

A fee charged by the marketplace to either the buyer, seller, or both, often as a percentage of the transaction or a flat rate.

The individual or entity that lists and sells products or services on a marketplace.

Product or service listings that are shared across multiple platforms or channels, expanding their reach and exposure.

A platform that connects two distinct user groups who benefit from each other’s presence, such as buyers and sellers.

The visual and interactive elements of a marketplace that users interact with, such as buttons, menus, and layouts.

A marketplace platform offered by a provider that can be branded and customized by another company to launch their own marketplace.

A marketplace model where transactions occur between businesses, such as wholesale platforms where retailers purchase goods from manufacturers.

The total cost associated with acquiring a new customer, including marketing, sales, and onboarding expenses.

The total revenue a marketplace can expect to generate from a single customer over the duration of their relationship with the platform.

A marketplace where the operator selects and approves sellers or products to ensure a certain quality or niche focus.

A pricing strategy where the price of goods or services fluctuates based on demand, competition, and other factors in real-time.

The total value of merchandise sold through a marketplace over a specific period, typically excluding returns and cancellations.

A fee charged to sellers for listing products or services on the marketplace, regardless of whether a sale is made.

A marketplace where multiple sellers offer their products or services on a single platform, such as Etsy or Amazon.

A service that authorizes and processes payments between buyers and sellers in a marketplace, ensuring secure transactions.

A business model where the marketplace takes a percentage of each transaction or revenue generated by sellers on the platform.

A type of marketplace where service providers list and offer their services to buyers, such as freelance platforms like Upwork.

The percentage of each transaction that a marketplace takes as revenue, often referred to as the commission or platform fee.

A marketplace that facilitates transactions between two distinct user groups, typically buyers and sellers, like Airbnb or eBay.

The design and layout of a marketplace that influences how users interact with the platform, affecting usability and satisfaction.