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Let's Intentionally Make This Difficult For The Users (Yes, That's Right)
Jargon Term:
Intentional Friction: Deliberate introduction of obstacles or challenges in the user experience to test user behaviour and gather data on where improvements can be made.
User Journey: The path a user takes when interacting with a platform, from initial discovery to completing an action like making a purchase or creating an account.
Why Is This Important?
How Do I Do This?
Adding intentional friction to the user experience can help test the resilience and behavior of users when navigating complex processes. This approach allows you to discover weak points in your platform's design and identify areas where users may struggle or drop off. By introducing friction in key areas, you can gain insights that lead to more intuitive and user-friendly design choices.
Start by identifying critical user journeys touchpoints, such as checkout flows, registration processes, or product creation pages. Introduce small obstacles, such as extra steps or complex decision-making points, and observe how users react. Analyze the data to see where users encounter difficulties or frustrations and use these insights to streamline and improve those areas.
Things to Note
Start by identifying critical user journeys touchpoints, such as checkout flows, registration processes, or product creation pages. Introduce small obstacles, such as extra steps or complex decision-making points, and observe how users react. Analyze the data to see where users encounter difficulties or frustrations and use these insights to streamline and improve those areas.
