Let's Intentionally Make This Difficult For The Users (Yes, That's Right)
Adding Intentional Friction
Why Is This Important?
How Do I Do This?
Intentionally adding complexity or friction to specific aspects of your marketplace can have strategic benefits. It can be used to ensure security, compliance, or to encourage users to follow specific processes or rules. Making things intentionally difficult in controlled ways can also differentiate your marketplace and provide a unique user experience.
Identify the specific areas or processes within your marketplace where adding intentional difficulty serves a purpose. Clearly communicate the reasons for these challenges to users and provide guidance or support to help them navigate and overcome these difficulties. Monitor user feedback and behavior to ensure that the intentional difficulties are not causing excessive frustration or drop-offs. Adjust the level of difficulty based on user reactions and your marketplace's goals.