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Looking At The Current Problem, What Market/Category Does It Fit Into? Post-Launch, What Market/Category Do You Want To Be In?
Marketplace Category (Market)
Why Is This Important?
How Do I Do This?
Categorizing your marketplace clarifies its role within the industry and guides your category design strategy.
Define the current market or category your problem fits into. Then, outline your vision for the category you aim to dominate post-launch.
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