Why Should Your Marketplace Exist? And Why Will It Work?
The Big Problem & Why Is It a Problem?
Why Is This Important?
How Do I Do This?
This activity helps you clarify the core problem your marketplace solves, ensuring that it addresses a genuine need within the category. It also allows you to identify unique selling points that differentiate your marketplace.
Use this activity to create a compelling narrative that explains the purpose and value of your marketplace. This narrative can be used in marketing materials, pitch presentations, and communications with potential users and investors.