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Why Should Your Marketplace Exist? And Why Will It Work?
Jargon Term:
The Big Problem & Why Is It a Problem?
Why Is This Important?
How Do I Do This?
This activity helps you clarify the core problem your marketplace solves, ensuring that it addresses a genuine need within the category. It also allows you to identify unique selling points that differentiate your marketplace.
Use this activity to create a compelling narrative that explains the purpose and value of your marketplace. This narrative can be used in marketing materials, pitch presentations, and communications with potential users and investors.
Things to Note
Use this activity to create a compelling narrative that explains the purpose and value of your marketplace. This narrative can be used in marketing materials, pitch presentations, and communications with potential users and investors.