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Giving Your Marketplace Vendors Tools To Sell
The big problem we found was one for our "Primary Persona - Tier 3" who would have 3+ items posted on our platform as well as our...

Darren Cody
Dec 28, 20225 min read


Unbundling of Marketplaces Is Redefining e-Commerce
Only recently have purpose-built multi-vendor marketplace platforms like Nautical Commerce surfaced.

Nautical Commerce
Dec 8, 20224 min read


How VendorTree Is Changing The World For Event Planners
Our Lead Marketplace Designer, Paige C, transforms the subtle ideas that we discussed into something that is simply beautiful.

Darren Cody
Nov 18, 20224 min read


Removing Your Ego From Product Development
The primary purpose of removing your ego when creating a marketplace is to ensure you become more compassionate and empathetic to your users

Darren Cody
Oct 16, 20223 min read


How To Create A Marketplace Business Plan
Q: How Do I Create A Business Plan For My Marketplace? A: Don't use a one-dimensional plan for regular businesses. Our team has come...

Darren Cody
Oct 10, 20224 min read


Tips For Non-Technical Founders Starting a Marketplace
In this article, we'll be exploring the importance of storytelling in product development, and how it can help you create a marketplace.

Darren Cody
Sep 23, 20223 min read


Need To Know Marketplace Metrics & KPIs
Not all KPIs are 1-dimensional - Repeat User Actions can dramatically affect a KPI, so it is important to Segment Users based on their Time

Darren Cody
Aug 21, 20225 min read


Building What You Think Is Best Versus Your Users
We went from an average of ~63% successfully converting on the Signup Process to a proven 76%.

Darren Cody
Jul 11, 20225 min read


Thinking Again By Cultivating Curiosity - Marketplace Scientists
An Excessive Founder's Commitment As Founders & Entrepreneurs, we have a special duty to continuously solidify and explain our vision for...

Darren Cody
May 16, 20226 min read
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